success stories
| Industry: | Large National Financial Services Company |
| Client Objective: | Increase acquisition rate for a specific benefit program |
| CMS Solution: | A custom discount offer targeted for a designated geographic region |
| Results: | 40% increase in response rate |
| Industry: | Large Southern Regional Broadband Company |
| Client Objective: | Increase client acquisition |
| CMS Solution: | Savings program distributed door-to-door and via direct mail |
| Results: | Achieved a 13% lift in new business |
| Industry: | Large Telecommunications Company |
| Client Objective: | Strengthen retention rates amount top-tier customer base |
| CMS Solution: | A custom discount book filled with local merchant discounts |
| Results: | 15% increase in retention rates. 75% of their high-value customers were influenced to stay with the company based on the savings program. |
| Industry: | Large National Marketing Company |
| Client Objective: | Increase membership retention with a high perceived value benefit to members to offset program price increase |
| CMS Solution: | A customized coupon booklet containing highly recognized national merchants |
| Results: | Achieved over a 44% increase in retention rates. Lift in retention rates generated over $1 million more in revenues than previous programs. |
| Industry: | Large National Cellular Company |
| Client Objective: | To retain their loyal customers with a "thank you" |
| CMS Solution: | A customized coupon book with local and national discounts |
| Results: | Achieved $4.5MM in business as a result of the program. The coupon book received a very positive response from customers and was perceived as a high-value reward. |
| Industry: | Large Regional Bank |
| Client Objective: | Reward loyal customers while driving increased usage of their credit card. |
| CMS Solution: | A discount card-based program providing ongoing 20% savings. |
| Results: | 80% increase in usage of their credit card. Customers had a positive response to the reward and, as a result, increased their credit card usage by two times a year. |
| Industry: | Large Regional Cable Company |
| Marketing Objective: | Reward loyal customers while strengthening relationships with customers that have experienced customer service issues. |
| CMS Solution: | A customized coupon sheet featuring four tailored offers to fit their theme. |
| Results: | The client achieved a 5.5% response rate and experienced a noticeable decline in customer service issues. |